50 Management Ideas from QUERCUS at the Book Checkout

50 Management Ideas
50 Management Ideas
Book Category:
Business & Economics > Management
Author:
Russell-Walling
ISBN 13:
9781780875835
Price:
GBP 9.99
Publication Year:
2012

Publisher Info

QUERCUS.

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Book Description

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.