
50 Management Ideas |
Book Category:
Business & Economics > Management
|
Author:
Russell-Walling
|
ISBN 13:
9781780875835
|
Price:
GBP 9.99
|
Publication Year:
2012
|
Publisher Info
QUERCUS. InquiryBook Description
In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.