AD WOMEN from Prometheus Books at the Book Checkout

AD WOMEN
AD WOMEN
Subtitle:
How They Impact What We Need, Want, and Buy
Book Category:
Social Science > General
Author:
Sivulka, Juliann
Binding:
Hardcover
ISBN 13:
97861591026723
Price:
USD 26.68

Publisher Info

Lisa Michalski,

Prometheus Books,
59 John Glenn Dr.,
Amherst ,
New York - 14228,
USA
Web: www.prometheusbooks.com

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Book Description

Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women’s market.

 

Book Review and Awards

(CHOICE Outstanding Academic Title 2009)

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