AD WOMEN |
Subtitle:
How They Impact What We Need, Want, and Buy
|
Book Category:
Social Science > General
|
Author:
Sivulka, Juliann
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Binding:
Hardcover
|
ISBN 13:
97861591026723
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Price:
USD 26.68
|
Publisher Info
Lisa Michalski,
Prometheus Books,59 John Glenn Dr.,
Amherst ,
New York - 14228,USA
Web: www.prometheusbooks.com Inquiry
Book Description
Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women’s market.
Book Review and Awards
(CHOICE Outstanding Academic Title 2009)