| Blue Ocean Shift |
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Subtitle:
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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Book Category:
Business & Economics > General
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Author:
W. Chan Kim and Renee Mauborgne
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Binding:
Hardcover
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ISBN 13:
9781509832163
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Publication Year:
2017
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Publisher Info
Pan Macmillan. InquiryBook Description
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.