BRAIN CULTURE from Rutgers University Press at the Book Checkout

BRAIN CULTURE
BRAIN CULTURE
Subtitle:
Neuroscience and Popular Media
Book Category:
Medical > General
Author:
Thornton, Davi Johnson
Binding:
Paperback
ISBN 10:
0813550130
ISBN 13:
9780813550138
Price:
USD 24.95
Publication Year:
2011

Publisher Info

Rutgers University Press.

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Book Description


Brain Culture investigates the American obsession with the health of the brain. The brain has become more than a bodily organ, acquiring a near-mystical status. The message that this organ is the key to everything is everywhere--in self-help books that tell us to work on our brains to achieve happiness and enlightenment, in drug advertisements that promise a few tweaks to our brain chemistry will cure us of our discontents, and in politicians' speeches that tell us that our brains are national resources essential to our economic prosperity.

 
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