Business Adventures |
Book Category:
Business & Economics > General
|
Author:
Brooks, John
|
Binding:
Paperback
|
ISBN 13:
9781473610385
|
Price:
GBP 14.99
|
Publication Year:
2014
|
Publisher Info
Melvyn Munyua,
Hachette UK & US,Office 38, 7th Floor, Al Thuraya Tower II,,
Dubai United Arab Emirates Key Contact Information
Matt Cowdery
Middle East Sales Manager
Book Description
'The best business book I've ever read.' Bill Gates, Wall Street Journal'The Michael Lewis of his day.' New York TimesWhat do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.