CONVERGE: TRANSFORMING BUSINESS AT THE INTERSECTION OF MARKETING AND TECHNOLOGY |
Book Category:
Business & Economics > Marketing > General
|
Author:
Lord
|
Binding:
Hardcover
|
ISBN 13:
9781118575529
|
Price:
USD 35.95
|
Publication Year:
2013
|
Publisher Info
Charles Regan,
John Wiley & Sons, Inc.,111 River Street, 4-02,
Hoboken ,
New Jersey - 07030-5774,USA
Web: www.wiley.com Key Contact Information
Matt Santaspirt
Sales & Market Development Manager--GCC
Amer Cheaito
Sales Representative-GCC
Julie Attrill
Global Rights Executive
Book Description
Converge shares their first-hand experience working closely with global brands--including AXE, Intel, Samsung, and Kellogg--to solve business problems at the collision point between media, technology, and marketing.
Ordering/Distributor/Wholesaler Information
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