DOING ANTHROPOLOGY IN CONSUMER RESEARCH from Left Coast Press, Inc. at the Book Checkout

DOING ANTHROPOLOGY IN CONSUMER RESEARCH
DOING ANTHROPOLOGY IN CONSUMER RESEARCH
Book Category:
Social Science > General
Author:
Sunderland, Patricia L. and Denny, Rita M.
Binding:
Hardcover
ISBN 13:
9781598740905
Price:
USD 79.00
Publication Year:
2007
Alternative Binding:
Paperback
Alternative ISBN 13:
9781598740912
Alternative Price:
USD 29.95
Alternative Publication Year:
2007

Publisher Info

Mitch Allen,

Left Coast Press, Inc.,
1630 N Main Street #400,
Walnut Creek ,
California - 94596,
USA
Web: lcoastpress.com

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Book Description

"In this outstanding, eloquent, and comprehensive text, anthropologists Sunderland and Denny bring valid academic interpretation of the applications of anthropological methodologies to the practice of consumer research and marketing."-CHOICE

 

Book Review and Awards

(CHOICE Outstanding Academic Title 2008)

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