DOING ANTHROPOLOGY IN CONSUMER RESEARCH |
Book Category:
Social Science > General
|
Author:
Sunderland, Patricia L. and Denny, Rita M.
|
Binding:
Hardcover
|
ISBN 13:
9781598740905
|
Price:
USD 79.00
|
Publication Year:
2007
|
Alternative Binding:
Paperback
|
Alternative ISBN 13:
9781598740912
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Alternative Price:
USD 29.95
|
Alternative Publication Year:
2007
|
Publisher Info
Mitch Allen,
Left Coast Press, Inc.,1630 N Main Street #400,
Walnut Creek ,
California - 94596,USA
Web: lcoastpress.com Inquiry
Book Description
"In this outstanding, eloquent, and comprehensive text, anthropologists Sunderland and Denny bring valid academic interpretation of the applications of anthropological methodologies to the practice of consumer research and marketing."-CHOICE
Book Review and Awards
(CHOICE Outstanding Academic Title 2008)