HANDBOOK OF TOURISM BRANDING |
Book Category:
Business & Economics > Commerce
|
Author:
World Tourism Organization
|
Binding:
Paperback
|
ISBN 13:
9789284413119
|
Price:
USD 116.50
|
Publication Year:
2009
|
Publisher Info
Gordon Grahame,
Renouf Publishing Co. Ltd.,812 Proctor Avenue,
Ogdensburg ,
New York - 13669-2205,USA Inquiry
Book Description
This publication provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the handbook to illustrate the various concepts.