HANDBOOK OF TOURISM BRANDING from Renouf Publishing Co. Ltd. at the Book Checkout

HANDBOOK OF TOURISM BRANDING
HANDBOOK OF TOURISM BRANDING
Book Category:
Business & Economics > Commerce
Author:
World Tourism Organization
Binding:
Paperback
ISBN 13:
9789284413119
Price:
USD 116.50
Publication Year:
2009

Publisher Info

Gordon Grahame,

Renouf Publishing Co. Ltd.,
812 Proctor Avenue,
Ogdensburg ,
New York - 13669-2205,
USA

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Book Description

This publication provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the handbook to illustrate the various concepts.

 
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