Hidden in Plain Sight |
Book Category:
Business & Economics > General
|
Author:
Chipchase, Jan
|
Editor::
Heimbouch (HH)
|
Illustrator::
Steinhardt, Simon
|
Binding:
Hardcover
|
ISBN 13:
9780062125699
|
Price:
USD 28.99
|
Publication Year:
2013
|
Publisher Info
Amanda Rountree,
HarperCollins Academic Marketing,10 East 53rd St.,
New York ,
New York - 10022,USA
Web: www.harpercollins.com Inquiry
Book Description
Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see--and capitalize upon--what is hidden in plain sight today to create businesses tomorrow.