Hidden in Plain Sight from HarperCollins Academic Marketing at the Book Checkout

Hidden In Plain Sight
Hidden in Plain Sight
Book Category:
Business & Economics > General
Author:
Chipchase, Jan
Editor::
Heimbouch (HH)
Illustrator::
Steinhardt, Simon
Binding:
Hardcover
ISBN 13:
9780062125699
Price:
USD 28.99
Publication Year:
2013

Publisher Info

HarperCollins Academic Marketing.

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Book Description

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see--and capitalize upon--what is hidden in plain sight today to create businesses tomorrow.

 
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