LIQUID BREAD from Berghahn Books, Inc. at the Book Checkout

LIQUID BREAD
LIQUID BREAD
Subtitle:
Beer and Brewing in Cross-Cultural Perspective
Book Category:
Cooking > Beverages > Beer
Author:
Schiefenhovel, Wulf and Macbeth, Helen
Binding:
Hardcover
ISBN 13:
978-0-85745-215-3
Price:
USD 95.00
Publication Year:
2011

Publisher Info

Janea Brachfeld,

Berghahn Books, Inc.,
20 Jay St.,
Brooklyn ,
New York - 11201,
USA
Web: www.berghahnbooks.com/

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Book Description

Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.

 
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