Marketing Plans: A Complete Guide in Pictures from John Wiley & Sons at the Book Checkout

Marketing Plans: A Complete Guide In Pictures
Marketing Plans: A Complete Guide in Pictures
Book Category:
Business & Economics > Marketing > General
Author:
Malcolm McDonald
Binding:
Paperback
ISBN 13:
9781119943136
Price:
29.95
Publication Year:
2012

Publisher Info

John Wiley & Sons.

Inquiry
Book Description

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach!In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.