
PRECISION RETAILING |
Subtitle:
Driving Results with Behavioral Insights and Data Analysis
|
Author:
Dube, Laurette; Maxime Cohen; Nathan Yang; and Bassem Monla (eds.)
|
Binding:
Hardcover
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ISBN 13:
9781487542719
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Price:
CAD 39.95
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Publication Year:
2024
|
Publisher Info
University of Toronto Press. InquiryBook Description
Precision Retailing assembles precision retailing key concepts and methods, and examines how retail will evolve in the continuing digital transition.