PRECISION RETAILING |
Subtitle:
Driving Results with Behavioral Insights and Data Analysis
|
Author:
Dube, Laurette; Maxime Cohen; Nathan Yang; and Bassem Monla (eds.)
|
Binding:
Hardcover
|
ISBN 13:
9781487542719
|
Price:
CAD 39.95
|
Publication Year:
2024
|
Publisher Info
Lily Bergh,
University of Toronto Press,800 Bay Street, Mezzanine,
Toronto ,
Ontario - M5S 3A9,Canada Key Contact Information
Lily Bergh
Director of Business Development
Kiley Venables
Rights & Permissions Coordinator
Book Description
Precision Retailing assembles precision retailing key concepts and methods, and examines how retail will evolve in the continuing digital transition.