
Predatory Thinking |
Book Category:
Business & Economics > Motivational
|
Author:
Trott, Dave
|
Binding:
Paperback
|
ISBN 13:
9780230770669
|
Price:
GBP 9.99
|
Publication Year:
2013
|
Publisher Info
Pan Macmillan. InquiryBook Description
Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world. Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.