RETURN ON INFLUENCE from McGraw

RETURN ON INFLUENCE
RETURN ON INFLUENCE
Subtitle:
The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Book Category:
Business & Economics > E-Commerce > Internet Marketing
Author:
Schaefer, Mark
Binding:
Hardcover
ISBN 10:
0071791094
ISBN 13:
9780071791090
Price:
USD 25.00
Publication Year:
2012

Publisher Info

McGraw-Hill Education.

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Book Description

The marketer's field guide to measuring customers' online clout-and using to to build long-term loyalty.

 

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