
RETURN ON INFLUENCE |
Subtitle:
The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
|
Book Category:
Business & Economics > E-Commerce > Internet Marketing
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Author:
Schaefer, Mark
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Binding:
Hardcover
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ISBN 10:
0071791094
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ISBN 13:
9780071791090
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Price:
USD 25.00
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Publication Year:
2012
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Publisher Info
McGraw-Hill Education. InquiryBook Description
The marketer's field guide to measuring customers' online clout-and using to to build long-term loyalty.
Book Review and Awards
Choice OAT