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Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior |
Author:
W. Douglas Evans, Ph.D
|
ISBN 13:
9781634825979
|
Price:
$190.00
|
Publication Year:
2015
|
Publisher Info
Maya Columbus,
Nova Science Publishers, Inc.,400 Oser Ave.,
Hauppauga ,
New York - 11788-3619,USA Inquiry
Book Description
This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors' to illustrate those developments through a series of case studies.