Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior from Nova Science Publishers, Inc. at the Book Checkout

Social Marketing: Global Perspectives, Strategies And Effects On Consumer Behavior
Social Marketing: Global Perspectives, Strategies and Effects on Consumer Behavior
Author:
W. Douglas Evans, Ph.D
ISBN 13:
9781634825979
Price:
$190.00
Publication Year:
2015

Publisher Info

Maya Columbus,

Nova Science Publishers, Inc.,
400 Oser Ave.,
Hauppauga ,
New York - 11788-3619,
USA

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Book Description

This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesize recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors' to illustrate those developments through a series of case studies.

 
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