Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In

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Store Wars: The Worldwide Battle For Mindspace And Shelfspace, Online And In-store, 2nd Edition
Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store, 2nd Edition
Book Category:
Business & Economics > General
ISBN 13:
9781118374061
Price:
USD 50

Publisher Info

Maya Zurifeh,

John Wiley & Sons,
The Atrium, Southern Gate,
West Sussex - PO19 8SQ,
United Kingdom
Web: www.wiley.com

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Book Description

A comprehensive and complex analysis of the consumer and retail market and the "interaction" between FMCG retailers and manufacturers

 
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