STORYBRANDING 2.0 |
Subtitle:
Creating Standout Brands Through the Purpose of Story
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Book Category:
Business & Economics > Marketing > General
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Author:
Jim Signorelli
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Binding:
Board Book
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ISBN 10:
1626340315
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ISBN 13:
9781626340312
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Price:
USD 28.95
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Publication Year:
2014
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Alternative Binding:
Board Book
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Alternative ISBN 13:
9781626340312
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Alternative Price:
USD 28.95
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Alternative Publication Year:
2014
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Publisher Info
Jim Signorelli,
Greenleaf Book Group,823 Ridge Terrace,
Evanston ,
Illinois - 60201,USA
Web: www.jimsignorelli.com Inquiry
Book Description
Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does.
Book Review and Awards
First edition won Gold Medal in Marketing/Advertising from Axiom