Strategic Marketing in Hospitality and Tourism: Building a ?SMART? Online Agenda from Nova Science Publishers, Inc. at the Book Checkout

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Strategic Marketing In Hospitality And Tourism: Building A ?SMART? Online Agenda
Strategic Marketing in Hospitality and Tourism: Building a ?SMART? Online Agenda
Author:
Deepak Chhabra
ISBN 13:
9781634820721
Price:
$170.00
Publication Year:
2015

Publisher Info

Maya Columbus,

Nova Science Publishers, Inc.,
400 Oser Ave.,
Hauppauga ,
New York - 11788-3619,
USA

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Book Description

This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online marketing initiatives by integrating its various dimensions and treating social media both as a cash cow and as a crucial investment tool within an integrated tourism system environment. Special insights are offered on sustainability perspectives/initiatives, contemporary social media marketing strategies, and growth of mobile systems.

 
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