![Strategic Marketing In Hospitality And Tourism: Building A ?SMART? Online Agenda Strategic Marketing In Hospitality And Tourism: Building A ?SMART? Online Agenda](https://images-na.ssl-images-amazon.com/images/I/51q%2Bl%2BxqMOL.jpg)
Strategic Marketing in Hospitality and Tourism: Building a ?SMART? Online Agenda |
Author:
Deepak Chhabra
|
ISBN 13:
9781634820721
|
Price:
$170.00
|
Publication Year:
2015
|
Publisher Info
Maya Columbus,
Nova Science Publishers, Inc.,400 Oser Ave.,
Hauppauga ,
New York - 11788-3619,USA Inquiry
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online marketing initiatives by integrating its various dimensions and treating social media both as a cash cow and as a crucial investment tool within an integrated tourism system environment. Special insights are offered on sustainability perspectives/initiatives, contemporary social media marketing strategies, and growth of mobile systems.