Strategic Sport Communication |
Book Category:
Health & Fitness > General
|
Author:
Paul M. Pedersen, Pamela C. Laucella, Edward Kian and Andrea N. Geurin
|
Binding:
Paperback
|
ISBN 13:
9781492594499
|
Price:
GB 82.00
|
Publication Year:
2020
|
Publisher Info
Human Kinetics Europe/Distributed Exlusively by The Mare Nostrum Group,39 East Parade,
North Yorkshire - HG1 5LQ,United Kingdom
Web: human-kinetics.co.uk Inquiry
Book Description
Strategic Sport Communication, Third Edition, presents the Strategic Sport Communication Model (SSCM) and details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.