![The Choice Factory The Choice Factory](https://bookpreview.s3.amazonaws.com/CBEImages/CBEImagesAdminBook/9780857196095_gle.jpg)
The Choice Factory |
Subtitle:
25 behavioural biases that influence what we buy
|
Book Category:
Business & Economics > International > Marketing
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Author:
Richard Shotton
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Binding:
Paperback
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ISBN 13:
9780857196095
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Price:
UK 14.99
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Publication Year:
2018
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Publisher Info
Kate Bosell,
Harriman House,3 Viceroy Court, Bedford Road,
Petersfield Hampshire - 971,United Kingdom
Web: harriman-house.com Key Contact Information
Kate Bosell
Trade Relations
Sally Tickner
Publishing Directory
Charlotte Staley
Rights Manager
Book Description
Written in an entertaining and highly-accessible way, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your marketing.