The Choice Factory from Harriman House at the Book Checkout

The Choice Factory
The Choice Factory
Subtitle:
25 behavioural biases that influence what we buy
Book Category:
Business & Economics > International > Marketing
Author:
Richard Shotton
Binding:
Paperback
ISBN 13:
9780857196095
Price:
UK 14.99
Publication Year:
2018

Publisher Info

Kate Bosell,

Harriman House,
3 Viceroy Court, Bedford Road,
Petersfield Hampshire - 971,
United Kingdom
Web: harriman-house.com

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Book Description

Written in an entertaining and highly-accessible way, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your marketing.

 
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