The Lean Startup from Penguin Random House at the Book Checkout

The Lean Startup
The Lean Startup
Subtitle:
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Book Category:
Business & Economics > Entrepreneurship
Author:
Ries, Eric
ISBN 13:
9781524762407
Price:
USD $15.00
Publication Year:
2017

Publisher Info

Kara Nicholson,

Penguin Random House,
1745 Broadway,
New York ,
New York - 11375,
USA
Web: www.randomhouse.com

Key Contact Information

Kara Nicholson
Sales Manager

Sara Karim El Nemr
Middle East Sales Manager

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Book Description

Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.

 
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