THE NEW RULES OF MARKETING & PR: HOW TO USE SOCIAL MEDIA, ONLINE VIDEO, MOBILE APPLICATIONS, BLOGS, NEWS RELEASES, AND VIRAL MARKETING TO REACH BUYERS DIRECTLY, 4TH EDITION from John Wiley & Sons, Inc. at the Book Checkout

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  • THE NEW RULES OF MARKETING & PR: HOW TO USE SOCIAL MEDIA, ONLINE VIDEO, MOBILE APPLICATIONS, BLOGS, NEWS RELEASES, AND VIRAL MARKETING TO REACH BUYERS DIRECTLY, 4TH EDITION
THE NEW RULES OF MARKETING & PR: HOW TO USE SOCIAL MEDIA, ONLINE VIDEO, MOBILE APPLICATIONS, BLOGS, NEWS RELEASES, AND VIRAL MARKETING TO REACH BUYERS DIRECTLY, 4TH EDITION
THE NEW RULES OF MARKETING & PR: HOW TO USE SOCIAL MEDIA, ONLINE VIDEO, MOBILE APPLICATIONS, BLOGS, NEWS RELEASES, AND VIRAL MARKETING TO REACH BUYERS DIRECTLY, 4TH EDITION
Book Category:
Business & Economics > Marketing > General
Author:
Scott
Binding:
Paperback
ISBN 13:
9781118488768
Price:
USD 29
Publication Year:
2013

Publisher Info

Charles Regan,

John Wiley & Sons, Inc.,
111 River Street, 4-02,
Hoboken ,
New Jersey - 07030-5774,
USA
Web: www.wiley.com

Key Contact Information

Matt Santaspirt
Sales & Market Development Manager--GCC

Amer Cheaito
Sales Representative-GCC

Julie Attrill
Global Rights Executive

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Book Description

It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage We

 
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