The small BIG from Profile Books at the Book Checkout

The Small BIG
The small BIG
Book Category:
Business & Economics > General
Author:
Steve Martin, Noah Goldstein, Robert Cialdini
Binding:
Paperback
ISBN 13:
9781781252741
Price:
GBP 11.99
Publication Year:
2014

Publisher Info

Lisa Finch,

Profile Books,
39 Cloth Fair,
London - EC1A 7JQ,
United Kingdom
Web: www.profilebooks.com

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Book Description

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and p

 
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