The Choice Factory |
Subtitle:
25 behavioural biases that influence what we buy
|
Book Category:
Business & Economics > International > Marketing
|
Author:
Richard Shotton
|
Binding:
Paperback
|
ISBN 13:
9780857196095
|
Price:
UK 14.99
|
Publication Year:
2018
|
Publisher Info
Kate Bosell,
Harriman House,3 Viceroy Court, Bedford Road,
Petersfield Hampshire - 971,United Kingdom
Web: harriman-house.com Key Contact Information
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Trade Relations
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Publishing Directory
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Rights Manager
Book Description
Written in an entertaining and highly-accessible way, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your marketing.