 
                  
            
                             | THE ILLUSION OF CHOICE | 
| Subtitle: 16½ psychological biases that influence what we buy | 
| Author: Richard Shotton | 
| Binding: Paperback | 
| ISBN 13: 9780857199744 | 
| Price:   14.99 | 
| Publication Year: 2023 | 
Publisher Info
Harriman House. InquiryBook Description
 
    Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.