
THE ILLUSION OF CHOICE |
Subtitle:
16½ psychological biases that influence what we buy
|
Author:
Richard Shotton
|
Binding:
Paperback
|
ISBN 13:
9780857199744
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Price:
14.99
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Publication Year:
2023
|
Publisher Info
Harriman House. InquiryBook Description
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.