THE ILLUSION OF CHOICE from Harriman House at the Book Checkout

THE ILLUSION OF CHOICE
THE ILLUSION OF CHOICE
Subtitle:
16½ psychological biases that influence what we buy
Author:
Richard Shotton
Binding:
Paperback
ISBN 13:
9780857199744
Price:
14.99
Publication Year:
2023

Publisher Info

Harriman House.

Inquiry
Book Description

Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.