THE ILLUSION OF CHOICE from Harriman House at the Book Checkout

THE ILLUSION OF CHOICE
THE ILLUSION OF CHOICE
Subtitle:
16½ psychological biases that influence what we buy
Author:
Richard Shotton
Binding:
Paperback
ISBN 13:
9780857199744
Price:
14.99
Publication Year:
2023

Publisher Info

Kate Bosell,

Harriman House,
3 Viceroy Court, Bedford Road,
Petersfield Hampshire - 971,
United Kingdom
Web: harriman-house.com

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Book Description

Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.

 
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