THE ILLUSION OF CHOICE |
Subtitle:
16½ psychological biases that influence what we buy
|
Author:
Richard Shotton
|
Binding:
Paperback
|
ISBN 13:
9780857199744
|
Price:
14.99
|
Publication Year:
2023
|
Publisher Info
Kate Bosell,
Harriman House,3 Viceroy Court, Bedford Road,
Petersfield Hampshire - 971,United Kingdom
Web: harriman-house.com Key Contact Information
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Publishing Directory
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Book Description
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.