THE SCIENCE OF MARKETING: WHEN TO TWEET, WHAT TO POST, HOW TO BLOG, AND OTHER PROVEN STRATEGIES from John Wiley & Sons, Inc. at the Book Checkout

THE SCIENCE OF MARKETING: WHEN TO TWEET, WHAT TO POST, HOW TO BLOG, AND OTHER PROVEN STRATEGIES
THE SCIENCE OF MARKETING: WHEN TO TWEET, WHAT TO POST, HOW TO BLOG, AND OTHER PROVEN STRATEGIES
Book Category:
Business & Economics > Sales & Selling > General
Author:
Zarrella
Binding:
Hardcover
ISBN 13:
9781118138274
Price:
USD 29.95
Publication Year:
2013

Publisher Info

Charles Regan,

John Wiley & Sons, Inc.,
111 River Street, 4-02,
Hoboken ,
New Jersey - 07030-5774,
USA
Web: www.wiley.com

Key Contact Information

Matt Santaspirt
Sales & Market Development Manager--GCC

Amer Cheaito
Sales Representative-GCC

Julie Attrill
Global Rights Executive

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Book Description

The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marke

 
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