THE SCIENCE OF MARKETING: WHEN TO TWEET, WHAT TO POST, HOW TO BLOG, AND OTHER PROVEN STRATEGIES |
Book Category:
Business & Economics > Sales & Selling > General
|
Author:
Zarrella
|
Binding:
Hardcover
|
ISBN 13:
9781118138274
|
Price:
USD 29.95
|
Publication Year:
2013
|
Publisher Info
Charles Regan,
John Wiley & Sons, Inc.,111 River Street, 4-02,
Hoboken ,
New Jersey - 07030-5774,USA
Web: www.wiley.com Key Contact Information
Matt Santaspirt
Sales & Market Development Manager--GCC
Amer Cheaito
Sales Representative-GCC
Julie Attrill
Global Rights Executive
Book Description
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marke
Ordering/Distributor/Wholesaler Information
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