THINKING IN NEW BOXES from Penguin Random House at the Book Checkout

THINKING IN NEW BOXES
THINKING IN NEW BOXES
Book Category:
Business & Economics > Management
Author:
BRABANDERE, LUC DE
Binding:
Hardcover
ISBN 13:
9780812992953
Price:
USD 28.00
Publication Year:
2013

Publisher Info

Penguin Random House.

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Book Description

For readers of Made to Stick and Blue Ocean Strategy, two leading consultants from The Boston Consulting Group present a new model of practical creativity that challenges readers to think about their customers, their goals and their businesses in exhilarating new ways. What sets this book apart from all other business books is the framework the experts at BCG provide to create, think in, and continuously update new boxes, rather than thinking "outside the box."