ABOUT FACE from Kogan Page at the Book Checkout

ABOUT FACE
ABOUT FACE
Subtitle:
The Secrets of Emotionally Effective Advertising
Book Category:
Business & Economics > General
Author:
Hill, Dan
Binding:
Hardcover
ISBN 13:
9780749457570
Price:
GBP 19.95
Publication Year:
2010

Publisher Info

Kogan Page.

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Book Description

About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.