
ABOUT FACE |
Subtitle:
The Secrets of Emotionally Effective Advertising
|
Book Category:
Business & Economics > General
|
Author:
Hill, Dan
|
Binding:
Hardcover
|
ISBN 13:
9780749457570
|
Price:
GBP 19.95
|
Publication Year:
2010
|
Publisher Info
Kogan Page. InquiryBook Description
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging.