Affinity from Mosaic Press at the Book Checkout

Affinity
Affinity
Subtitle:
Beyond Branding
Book Category:
Business & Economics > Finance
Author:
Martin Goldfarb & Howard Aster
ISBN 13:
9780889629868
Price:
CAD $19.99
Publication Year:
2013

Publisher Info

Howard Aster,

Mosaic Press,
1252 Speers Road,
Oakville Ontario - L6L 5N9,
Canada
Web: www.mosaic-press.com

Key Contact Information

Howard Aster
Publisher

Brianna Wodabek
Publishing Coordinator

Inquiry
Book Description

Affinity?is cultural consumer anthropology. It is about observing and understanding purchasing behavior, and about influencing that behavior. Affinity is all about culture and the way we live; about the artifacts around us and how we feel or associate with them; it is the reconnection between business and the street, between the storyteller and the listener.

 
Post Review