Affinity |
Subtitle:
Beyond Branding
|
Book Category:
Business & Economics > Finance
|
Author:
Martin Goldfarb & Howard Aster
|
ISBN 13:
9780889629868
|
Price:
CAD $19.99
|
Publication Year:
2013
|
Publisher Info
Howard Aster,
Mosaic Press,1252 Speers Road,
Oakville Ontario - L6L 5N9,Canada
Web: www.mosaic-press.com Key Contact Information
Howard Aster
Publisher
Brianna Wodabek
Publishing Coordinator
Book Description
Affinity?is cultural consumer anthropology. It is about observing and understanding purchasing behavior, and about influencing that behavior. Affinity is all about culture and the way we live; about the artifacts around us and how we feel or associate with them; it is the reconnection between business and the street, between the storyteller and the listener.