Behavioral Insights from Penguin Random House at the Book Checkout

Behavioral Insights
Behavioral Insights
Book Category:
Psychology > Applied Psychology
Author:
HALLSWORTH, MICHAEL
Editor::
Prior, Bob
Binding:
Trade
ISBN 13:
9780262539401
Price:
US 15.95

Publisher Info

Penguin Random House.

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Book Description

Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems.