
Behavioral Insights |
Book Category:
Psychology > Applied Psychology
|
Author:
HALLSWORTH, MICHAEL
|
Editor::
Prior, Bob
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Binding:
Trade
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ISBN 13:
9780262539401
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Price:
US 15.95
|
Publisher Info
Penguin Random House. InquiryBook Description
Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems.