
BEYOND THE FAMILIAR: LONG-TERM GROWTH THROUGH CUSTOMER FOCUS AND INNOVATION |
Book Category:
Business & Economics > General
|
Author:
Patrick Barwise
|
Binding:
Hardcover
|
ISBN 13:
9780470976319
|
Price:
USD 29.95
|
Publication Year:
2011
|
Publisher Info
John Wiley & Sons, Inc.. InquiryBook Description
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they
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