BEYOND THE FAMILIAR: LONG

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BEYOND THE FAMILIAR: LONG-TERM GROWTH THROUGH CUSTOMER FOCUS AND INNOVATION
BEYOND THE FAMILIAR: LONG-TERM GROWTH THROUGH CUSTOMER FOCUS AND INNOVATION
Book Category:
Business & Economics > General
Author:
Patrick Barwise
Binding:
Hardcover
ISBN 13:
9780470976319
Price:
USD 29.95
Publication Year:
2011

Publisher Info

John Wiley & Sons, Inc..

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Book Description

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they

 
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