BOLD from Kogan Page at the Book Checkout

BOLD
BOLD
Subtitle:
How to be Bold in Business and Win
Book Category:
Business & Economics > General
Author:
Smith, Shaun
Binding:
Paperback
ISBN 13:
9780749463441
Price:
GBP 16.99
Publication Year:
2011

Publisher Info

Kogan Page.

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Book Description

Bold is about companies who stand out from the crowd and do things their way. Inspiring case studies such as Virgin Galactic, Innocent and Zappos, show that brand building is now about completely re-thinking the customer experience and redefining the relationship you have with your customers.