
BOLD |
Subtitle:
How to be Bold in Business and Win
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Book Category:
Business & Economics > General
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Author:
Smith, Shaun
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Binding:
Paperback
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ISBN 13:
9780749463441
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Price:
GBP 16.99
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Publication Year:
2011
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Publisher Info
Kogan Page. InquiryBook Description
Bold is about companies who stand out from the crowd and do things their way. Inspiring case studies such as Virgin Galactic, Innocent and Zappos, show that brand building is now about completely re-thinking the customer experience and redefining the relationship you have with your customers.