BRANDED BEAUTY from Kogan Page at the Book Checkout

BRANDED BEAUTY
BRANDED BEAUTY
Book Category:
Business & Economics > Marketing > General
Author:
Tungate, Mark
Editor::
Kogan Page
Binding:
Hardcover
ISBN 13:
9780749461812
Price:
GBP 19.99
Publication Year:
2011

Publisher Info

Kogan Page.

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Book Description

Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.