
BRANDED BEAUTY |
Book Category:
Business & Economics > Marketing > General
|
Author:
Tungate, Mark
|
Editor::
Kogan Page
|
Binding:
Hardcover
|
ISBN 13:
9780749461812
|
Price:
GBP 19.99
|
Publication Year:
2011
|
Publisher Info
Kogan Page. InquiryBook Description
Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.