BRAND FAILURES from Kogan Page at the Book Checkout

BRAND FAILURES
BRAND FAILURES
Subtitle:
The truth about the 100 biggest branding mistakes of all time
Book Category:
Business & Economics > General
Author:
Haig, Matt
Binding:
Paperback
ISBN 13:
9780749462994
Price:
GBP 12.99
Publication Year:
2011

Publisher Info

Kogan Page.

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Book Description

Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.