
BRAND FAILURES |
Subtitle:
The truth about the 100 biggest branding mistakes of all time
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Book Category:
Business & Economics > General
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Author:
Haig, Matt
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Binding:
Paperback
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ISBN 13:
9780749462994
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Price:
GBP 12.99
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Publication Year:
2011
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Publisher Info
Kogan Page. InquiryBook Description
Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.