BRAND SENSE from Kogan Page at the Book Checkout

BRAND SENSE
BRAND SENSE
Subtitle:
Sensory Secrets Behind the Stuff We Buy
Book Category:
Business & Economics > General
Author:
Lindstrom, Martin
Binding:
Paperback
ISBN 13:
9780749460570
Price:
GBP 10.99
Publication Year:
2010

Publisher Info

Kogan Page.

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Book Description

Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.