
BRAND SENSE |
Subtitle:
Sensory Secrets Behind the Stuff We Buy
|
Book Category:
Business & Economics > General
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Author:
Lindstrom, Martin
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Binding:
Paperback
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ISBN 13:
9780749460570
|
Price:
GBP 10.99
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Publication Year:
2010
|
Publisher Info
Kogan Page. InquiryBook Description
Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.