
BRAND SUCCESS |
Subtitle:
How the World's top 100 Brands Thrive and Survive
|
Book Category:
Business & Economics > General
|
Author:
Haig, Matt
|
Binding:
Paperback
|
ISBN 13:
9780749462871
|
Price:
GBP 12.99
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Publication Year:
2011
|
Publisher Info
Kogan Page. InquiryBook Description
With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.