BRAND SUCCESS from Kogan Page at the Book Checkout

BRAND SUCCESS
BRAND SUCCESS
Subtitle:
How the World's top 100 Brands Thrive and Survive
Book Category:
Business & Economics > General
Author:
Haig, Matt
Binding:
Paperback
ISBN 13:
9780749462871
Price:
GBP 12.99
Publication Year:
2011

Publisher Info

Kogan Page.

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Book Description

With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.