BRANDWASHED from Kogan Page at the Book Checkout

BRANDWASHED
BRANDWASHED
Book Category:
Business & Economics > Marketing > General
Author:
Lindstrom, Martin
Editor::
Kogan Page
Binding:
Paperback
ISBN 13:
9780749465049
Price:
GBP 14.99
Publication Year:
2012

Publisher Info

Kogan Page.

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Book Description

In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumer