
BRANDWASHED |
Book Category:
Business & Economics > Marketing > General
|
Author:
Lindstrom, Martin
|
Editor::
Kogan Page
|
Binding:
Paperback
|
ISBN 13:
9780749465049
|
Price:
GBP 14.99
|
Publication Year:
2012
|
Publisher Info
Kogan Page. InquiryBook Description
In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumer