Business Research Methods 3e |
Book Category:
Business & Economics > General
|
Author:
Bryman, Alan; Bell, Emma
|
Binding:
Paperback
|
ISBN 13:
9780199583409
|
Price:
GBP 46.99
|
Publication Year:
2011
|
Publisher Info
Alberto Barraclough,
Oxford University Press / Global Academic Business,Great Clarendon Street,
Oxford - OX2 6DP,United Kingdom Key Contact Information
Alberto Barraclough
Regional Sales Manager
Book Description
Covering a range of the core qualitative and quantitative methods, this comprehensive resource will equip students with invaluable advice on doing business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.