
BUYOLOGY |
Subtitle:
How Everything We Believe About Why We Buy is Wrong
|
Book Category:
Fiction > General
|
Author:
Martin Lindstrom
|
Binding:
Paperback
|
ISBN 13:
9781847940131
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Price:
GBP 8.99
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Publication Year:
2009
|
Publisher Info
Random House (UK) Group, The. InquiryBook Description
Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.
Book Review and Awards
--Non Fiction Bestseller